Oct 30, 2009
WL Gore and Soles4souls To Donate Shoes To The Needy
W.L. Gore & Associates announced its partnership with Soles4Souls, the international shoe charity dedicated to providing shoes to people in need, to launch the GORE-TEX brand How Far Can One Pair Go? national shoe drive and footwear promotion. The campaign encourages consumers to donate shoes or funds to the charity from September 1, 2009 until December 31, 2009 at select retail partners or online at www.howfarcanonepairgo.com.
The How Far Can One Pair Go? campaign provides consumers with multiple
opportunities to see how far their donation to Soles4Souls can go. Gore has
created a website,
www.howfarcanonepairgo.com, where visitors can donate money to
Soles4Souls and enter to win a Soles4Souls distribution trip to hand out shoes
to people in need and see, first-hand, how far one pair of shoes can go. In
addition to online participation, customers can visit participating retail
locations from December 5 – 13, 2009 to donate a pair of “gently worn” shoes to
Soles4Souls.
"We are thrilled that Gore has created this program to help Soles4Souls continue
its mission to enhance the lives of children and families worldwide through
cooperative efforts of distributing critically needed footwear," commented Wayne
Elsey, Founder and CEO, Soles4Souls, Inc. "The winners of this promotion will
have a unique opportunity to join Soles4Souls on a distribution trip to see how
far donations go in improving the lives of people in need."
This well worn correspondent will be looking through his closet to find an appropriate pair to donate.