Nov 6, 2009
Shaun White's New Tricks
Source: Kara Arnold,
doing PR for Red Bull - copied in full
Hey, what's going on? My name is Kara, and I'm working with Red Bull on a project called Red Bull Project X.
It's a private
halfpipe that was built for Shaun White hidden in the backcountry of
Colorado. This allowed Shaun to practice and learn some never-before-seen
tricks without media interference.
You may've
heard about the website we built to show the project to the public, and
it's live now at www.redbullprojectX.com.
Click on "New Tricks" to see the latest. These tricks are insane!
I thought your readers would be interested in these sick vids. If you don't feel it's a good fit, no problem, don't worry about it and thanks for your time.
But whenever we have new updates to the site (new tricks,
pics & stuff) I'll be sure to keep you posted. Let me know if you'd
rather not receive alerts.
But either way, please check out the site and at least let me know what you think!
But either way, please check out the site and at least let me know what you think!
Thanks a million!
K
PS - Gotta check out this video of Shaun's first look at the halfpipe -
we're pumped about it:
http://www.youtube.com/watch?v=e1Zoh2JC_XA
Shawn gets special treatment because he's a special athlete - and because he's managed like an entertainment property. It comes with the package. This release, however, is the worse example of pseudo cool PR pandering I've ever come across. Give me a break, or, as they used to say, gag me with a spoon.